Our Philosophy
Creative Concepts specializes in media planning, negotiation and placement. We research, plan, place, and monitor media buys for radio, television, outdoor, internet, new media and all types of print publications for all types of business. We also excel at marketing including: strategy, planning, collateral production, publicity, and promotions. We can create a marketing plan for your business — big or small, based on your budget — and see it through from beginning to end. We produce what we say we can do and execute accordingly. Trusted by partners — for knowledge, information, experience and execution. Our clients and account executives enjoy working with us because of our positive attitude, friendliness, knowledge and honesty. Our reputation precedes us, and people recognize this and reward our clients accordingly.
Values
Integrity.
Passion.
Exceptional.
Flexible.
Personable.
But that is only part of the picture. Here is the rest:
- Our team is a tight knit group of individuals who know each other well, and work together well. We are as dedicated to each other as we are to our clients. We're kind of an "all for one and one for all" kind of group, which is great for us of course, but it's also really good for our clients.
- We feel strongly that a sense of humor is essential to survival.
- We thoroughly enjoy what we do and approach each project and each client with a true sense of partnership.
- Our office is small so we don't do memos or intercoms. We just talk louder if we need to get a message out to the group.
- We live and work in the Sierras because we love the outdoors, and we love the pace and sense of community our town offers.
- Some of us are better than the others with snow shovels.
- We love dogs.
Our Team
Laura M. Partridge, President
laura@creativeconceptsmedia.net
Laura Partridge, founder of Creative Concepts, has been actively involved in advertising and broadcast media since 1982. As the owner, media planner and account executive at Creative Concepts, Laura oversees all phases of the organization’s operations with particular interest in media planning and negotiation. Laura is instrumental in maintaining all client relationships and media relations. In addition, Laura is responsible for overseeing client budgets, overseeing the finances of Creative Concepts, and business development.
Laura has an extensive knowledge of advertising mediums, marketing, sales, service, account coordination, working with the media, promotions, and cooperative advertising. In particular, Laura has a thorough knowledge of the California and Nevada major media markets and has developed extensive relationships with the major media companies in these markets.
Prior to founding Creative Concepts in 1991, Laura worked at radio stations in New York, Santa Barbara, and Reno. Her broad based experience in radio broadcasting and advertising includes advertising consultant, general sales manager, sales, promotion development and implementation, sales marketing training, market research, copy writing, production, voice work, public service director, news director, and disc jockey.
Laura has been a Certified Radio Marketing Consultant (C.R.M.C.) since June of 1990. She is actively involved in the local community and several civic organizations including, but not limited to:
- Member of Reno Tahoe Chapter of E.O. — Entrepreneurs Organization
- Vice President, The Villages at Mauna Lani
- Past President, Tahoe Forest Hospital Foundation
- Past Vice President, Truckee Donner Chamber of Commerce
Education:
University of California, Santa Barbara- B.A. Business and Economics, June 1986
Interests:
Family, skiing, scuba diving, golf, traveling, fishing and quilting
Kirsten Appleton, Senior Manager
kirsten@creativeconceptsmedia.net
As the Senior Manager for Creative Concepts, Kirsten Appleton has actively worked in the advertising field for fourteen years, joining the agency shortly after college graduation in 1992, taking a short hiatus with her children and returning in 2004.
As senior manager and executive assistant for Laura Partridge, Kirsten is responsible for the coordination of advertising materials with the mediums utilized; placement of media plans; coordination with media vendors and sales representatives; promotion guidelines and implementation; production deadlines; client coordination; accounting; and assisting Ms. Partridge in overseeing all aspects of the business.
Kirsten has lived in the Tahoe community since 1985, finishing her high school and college education as well as working for Squaw Valley Ski Team as a Mighty Mite Ski Coach for twelve years and as the Managing Director for the Squaw Valley Ski and Snowboard Team.
Education:
University of Nevada, Reno- B.A. Psychology, May 1992
Interests:
Skiing, water skiing, scuba diving, mountain biking, hiking, dogs, and photography
Lillian Waiyaki, Advertising Manager
lillian@creativeconceptsmedia.net
Lillian is the “Hunter & Gatherer” of all-important information; working very closely with Laura to compile detailed media plans. Once approved, Lillian is responsible for the management and implementation of all media plans including graphic design, acting as the agency liaison with representatives, generating insertion orders and handling the tracking and reporting of advertising.
Lillian also handles the search-engine optimization (SEO), search-engine marketing (SEM), and social media advertising for clients, maximizing their representation via Google, Yahoo, MSN/BING, Facebook, and other forums. Her background also includes working as a graphic designer and marketing coordinator for two large real estate companies in the Central Valley and Santa Cruz.
Education:
Art Institute of Seattle- A.A. Graphic Design, May 2003
Interests:
Reading, painting, snow sports, cooking, and fine wine