Our Philosophy
Creative Concepts specializes in media planning, negotiation and placement. We research, plan, place, and monitor media buys for radio, television, outdoor, internet, new media and all types of print publications for all types of business. We also excel at marketing including: strategy, planning, collateral production, publicity, and promotions. We can create a marketing plan for your business — big or small, based on your budget — and see it through from beginning to end. We produce what we say we can do and execute accordingly. Trusted by partners — for knowledge, information, experience and execution. Our clients and account executives enjoy working with us because of our positive attitude, friendliness, knowledge and honesty. Our reputation precedes us, and people recognize this and reward our clients accordingly.
Values
Integrity. Passion. Exceptional. Flexible. Personable.
But that is only part of the picture. Here is the rest:
- Our team is a tight knit group of individuals who know each other well, and work together well. We are as dedicated to each other as we are to our clients. We're kind of an "all for one and one for all" kind of group, which is great for us of course, but it's also really good for our clients.
- We feel strongly that a sense of humor is essential to survival.
- We thoroughly enjoy what we do and approach each project and each client with a true sense of partnership.
- Our office is small so we don't do memos or intercoms. We just talk louder if we need to get a message out to the group.
- We live and work in the Sierras because we love the outdoors, and we love the pace and sense of community our town offers.
- Some of us are better than the others with snow shovels.
- We love dogs.
Our Team
Laura M. Partridge, President
laura@creativeconceptsmedia.net
Laura Partridge, founder of Creative Concepts, has been actively involved in advertising and broadcast media since 1982. As the owner, media planner and account executive at Creative Concepts, Laura oversees all phases of the organization’s operations with particular interest in media planning and negotiation. Laura is instrumental in maintaining all client relationships and media relations. In addition, Laura is responsible for overseeing client budgets, overseeing the finances of Creative Concepts, and business development.
Laura has an extensive knowledge of advertising mediums, marketing, sales, service, account coordination, working with the media, promotions, and cooperative advertising. In particular, Laura has a thorough knowledge of the California and Nevada major media markets and has developed extensive relationships with the major media companies in these markets.
Prior to founding Creative Concepts in 1991, Laura worked at radio stations in New York, Santa Barbara, and Reno. Her broad based experience in radio broadcasting and advertising includes advertising consultant, general sales manager, sales, promotion development and implementation, sales marketing training, market research, copy writing, production, voice work, public service director, news director, and disc jockey.
Laura has been a Certified Radio Marketing Consultant (C.R.M.C.) since June of 1990. She is actively involved in the local community and several civic organizations including, but not limited to:
- Member of Reno Tahoe Chapter of E.O. — Entrepreneurs Organization
- Vice President, The Villages at Mauna Lani
- Past President, Tahoe Forest Hospital Foundation
- Past Vice President, Truckee Donner Chamber of Commerce
Education:
University of California, Santa Barbara- B.A. Business and Economics, 1986
Interests:
family, skiing, scuba diving, golf, traveling, fishing and quilting
Kirsten Appleton, Senior Manager
kirsten@creativeconceptsmedia.net
As the Senior Manager for Creative Concepts, Kirsten Appleton has actively worked in the advertising field for fourteen years, joining the agency shortly after college graduation in 1992, taking a short hiatus with her children and returning in 2004.
As senior manager and executive assistant for Laura Partridge, Kirsten is responsible for the coordination of advertising materials with the mediums utilized; placement of media plans; coordination with media vendors and sales representatives; promotion guidelines and implementation; production deadlines; client coordination; accounting; and assisting Ms. Partridge in overseeing all aspects of the business.
Kirsten has lived in the Tahoe community since 1985, finishing her high school and college education as well as working for Squaw Valley Ski Team as a Mighty Mite Ski Coach for twelve years and as the Managing Director for the Squaw Valley Ski and Snowboard Team.
Education:
University of Nevada, Reno- B.A. Psychology, 1992
Interests:
skiing, water skiing, scuba diving, mountain biking, hiking, dogs, and photography
Ally Hutson, Media Director
ally@creativeconceptsmedia.net
Ally joins Creative Concepts as the newest Media Buyer, responsible for print, radio, television and outdoor advertising. With over 15 years marketing Reno Tahoe destination and hotel clients, she brings vast experience in the local market and an extensive background in media buying and branding.
Ally brings with her 10 years experience working with the Reno-Sparks Convention and Visitors Authority, having spent the last five years as the Assistant Director of Marketing. Prior to joining the RSCVA, Ally spent five years as the Marketing Coordinator for the Silver Legacy Resort Casino, opening the hotel in 1995.
Ally has lived in the Reno Tahoe area for the majority of her life, choosing to raise her three children in the region, as it provides everything a young, active family could desire. She keeps very busy with her boys and sports, and loves every moment.
Education:
Oregon State University, 1994
Interests:
Family, travel, sports, camping, skiing and scrapbooking (that's where her creativity gets released)
Judith Kline, Interactive Media Manager
judith@creativeconceptsmedia.net
Judith joins Creative Concepts as the Interactive Media Manager, responsible for online advertising, promotions, marketing and social media. With nearly 10 years in U.S. and international Online Advertising, Marketing and Promotions, she brings unique experience and passion to the role.
Prior to joining Creative Concepts, Judith was a Senior Account Manager at CNET Networks, designing numerous online campaigns for Fortune 500 clients, including Sony, Samsung, and HP. Most recently, she worked in the Online Marketing department for Peppermill Resort Spa Casino in Reno, NV, developing interactive marketing programs, social media platforms, and email marketing.
Judith lived in the Tahoe area from 1997-2003, working in Outdoor Education. After a five years of working in San Franciso and Sydney, Australia while also traveling the world, she returned to the area in 2008.
Education:
University of Vermont- B.A. Sociology/Marketing, 1997
Interests:
skiing, mountain biking, travel, surfing