About Creative Concepts
Creative Concepts is a professional media and marketing agency located in Truckee, California. We have been providing a variety of advertising services and products to a wide range of clients in California, Nevada and throughout the country since 1991.
Creative Concepts specializes in media planning, negotiation and placement. We research, plan, place, and monitor media buys for radio, television, outdoor, internet, new media and all types of print publications for all types of business. We also excel at marketing including: strategy, planning, collateral production, publicity, and promotions. We can create a marketing plan for your business — big or small, based on your budget — and see it through from beginning to end.
At Creative Concepts, we believe in effective advertising at a reasonable cost and service beyond the sale in a day and age where real service is hard to find. Our emphasis is on high quality advertising that works, and making sure our clients are as involved as much, or as little, as they want. You might be able to describe our approach as "no nonsense." We pride our selves on being efficient and dependable, and we do everything we can to make our clients lives easier while making their advertising the most effective it can be. But that is only part of the picture. Here is the rest:- Our team is a tight knit group of individuals who know each other well, and work together well. We are as dedicated to each other as we are to our clients. We're kind of an "all for one and one for all" kind of group, which is great for us of course, but it's also really good for our clients.
- We feel strongly that a sense of humor is essential to survival.
- We thoroughly enjoy what we do and approach each project and each client with a true sense of partnership.
- Our office is small so we don't do memos or intercoms. We just talk louder if we need to get a message out to the group.
- We live and work in the Sierras because we love the outdoors, and we love the pace and sense of community our town offers.
- Some of us are better than the others with snow shovels.
- We love dogs.
The team
Laura M. Partridge, President
laura@creativeconceptsmedia.net
Laura Partridge, founder of Creative Concepts, has been actively involved in radio broadcasting and advertising since 1982.
As the owner, media planner and account executive at Creative Concepts, Laura has the responsibility for the supervision of all phases of the organization's operations with particular interest in the supervision and direction of print, audio and visual production; coordination with vendors; media planning, placement and coordination; and the development and implementation of public relations and promotions.
Laura has an extensive knowledge of advertising mediums, marketing, sales, service, account coordination, working with the media, promotions, and cooperative advertising. In particular, Laura has a thorough knowledge of the California and Nevada major media markets and has developed extensive relationships with the major media companies in these markets.
Prior to founding Creative Concepts, Laura worked at radio stations in New York, Santa Barbara, and Reno. Her broad based experience in radio broadcasting and advertising includes advertising consultant, general sales manager, sales, advertising plans and implementation, promotion development and implementation, sales marketing training, market research, copy writing, production, voice work, public service director, news director, and disc jockey. Laura has been a Certified Radio Marketing Consultant (C.R.M.C.) since June of 1990.
Ms. Partridge is actively involved in the local community and several civic organizations including:- Member of Truckee Tahoe Community Foundation Marketing Committee
- Past President of the Tahoe Forest Hospital Foundation
- Past Vice President of Economic Development for the Truckee Donner Chamber
- Board of Directors for the Truckee Donner Chamber of Commerce
- Chairman of the Tahoe Forest Hospital Summer Luncheon
- Board of Trustee for the Tahoe Forest Hospital Foundation
- Past chairman of the Tourism development committee for the T. D. Chamber
- Past Director of Fund Raising for Reno Area Radio Executives (R.A.R.E.)
- Past member of Reno Women in Advertising
- Past Coordinator of the TNVCB Ad Club
Education:
University of California, Santa Barbara- B.A. Business and Economics, June 1986
Interests:
Family, skiing, scuba diving, golf, traveling, bicycling, and quilting
Kirsten Appleton, Senior Manager
kirsten@creativeconceptsmedia.net
As the Senior Manager for Creative Concepts, Kirsten Appleton has actively worked in the advertising field for fourteen years, joining the agency shortly after college graduation in 1992, taking a short hiatus with her children and returning in 2004.
As senior manager and executive assistant for Laura Partridge, Kirsten is responsible for the coordination of advertising materials with the mediums utilized; placement of media plans; coordination with media vendors and sales representatives; promotion guidelines and implementation; production deadlines; client coordination; accounting; and assisting Ms. Partridge in overseeing all aspects of the business.
Kirsten has lived in the Tahoe community since 1985, finishing her high school and college education as well as working for Squaw Valley Ski Team as a Mighty Mite Ski Coach for twelve years and as the Managing Director for the Squaw Valley Ski and Snowboard Team.
Education:
University of Nevada, Reno- B.A. Psychology, May 1992
Interests:
Skiing, water skiing, scuba diving, mountain biking, hiking, dogs, and photography
Molly Moloney, Radio and Television Specialist
molly@creativeconceptsmedia.net
Molly Moloney has been involved in various aspects of marketing for the past 10 years, and has been with Creative Concepts since early 2004.
Molly's responsibilities at Creative Concepts revolve around assisting the media buyer with research, planning, and placement of radio and television buys, along with the traffic, follow-up, and tracking of the ads. On behalf of all Creative Concepts clients Molly works closely with the stations and their representatives to ensure proper execution of all radio and television campaigns, while working with stations to develop and implement client promotions. Molly also writes and distributes press releases, does copy writing and production of radio ads when needed.
Prior to working with Creative Concepts, Molly worked in the ski industry for 16 years in a variety of areas including marketing, sales, reservations, and human resources. Her experience there includes: implementing promotions, special programs, events and marketing campaigns; creating, proofing and distributing brochures and ads; creating and maintaining website content (copywriting); and overseeing the resort call center.
Education:
Central Oregon Community College- A.S. Exercise Science
Interests:
Mountain biking, snowshoeing, knitting, gardening, health and fitness
Lillian Waiyaki, Advertising Manager
lillian@creativeconceptsmedia.net
Lillian is the “Hunter & Gatherer” of all-important information; working very closely with Laura to compile detailed media plans. Once approved, Lillian is responsible for the management and implementation of all media plans including graphic design, acting as the agency liaison with representatives, generating insertion orders and handling the tracking and reporting of advertising.
Lillian also handles the search-engine optimization (SEO), search-engine marketing (SEM), and social media advertising for clients, maximizing their representation via Google, Yahoo, MSN/BING, Facebook, and other forums. Her background also includes working as a graphic designer and marketing coordinator for two large real estate companies in the Central Valley and Santa Cruz.
Education:
Art Institute of Seattle- B.F.A. Graphic Design, May 2003
Interests:
Reading, painting, snow sports, cooking, and fine wine
Debbie Winans, Director of Account Services
dw@creativeconceptsmedia.net
Debra Winans has been a marketing professional since 1987 when she started her career selling advertising at a local Reno radio station group. For the past 22 years she has worked in radio, television, and print and has worked her way to the top sales positions in several mediums. Most recently, Debra worked national sales for 16 markets and over 65 radio stations across the country. While with Americom Broadcasting as the National Regional Sales Manager, Debra managed the inventory of seven local stations. Before signing on with Americom, Debra worked as the Vice President of Sales and partner in an advertising agency she founded. This agency handled marketing and advertising for a variety of local businesses as well as regional advertising for prominent franchises. Debra has also facilitated promotions for companies such as Pepsi, Verizon, Safeway and many automakers. Having worked on both the agency side and the sales side of advertising gives Debra a unique understanding of the industry and the ability to maximize added value and promotions, and to negotiate the best rates possible every time. Her knowledge of the national and local advertising environment offers our clients the most for their advertising dollar. Debra has lived in Reno since 1975. She was the founder of the Courtyard Café in Reno and the Kitchen Gourmet in South Reno, which she has since sold.
Education:
University of Nevada, Reno- B.A. Journalism, June 1989
Interests:
Cheer (her daughter is an all-star), health and fitness, entertaining, and golf